{"title":"DENIM","description":null,"products":[{"product_id":"solace-denim","title":"Solace Denim","description":"\u003ch2\u003eFind Your Fit. Own Your Calm.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eSolace Denim\u003c\/strong\u003e is built for those who move with intention. Crafted from premium mid-weight denim, this piece blends structure with stretch — giving you the freedom to go from the streets to the stands without missing a beat.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium mid-weight denim with 2% elastane for all-day comfort\u003c\/li\u003e\n\u003cli\u003eRelaxed tapered fit — not too baggy, not too slim\u003c\/li\u003e\n\u003cli\u003eReinforced stitching at stress points for long-lasting durability\u003c\/li\u003e\n\u003cli\u003eDeep front pockets and a secure back pocket\u003c\/li\u003e\n\u003cli\u003eVersatile indigo wash that pairs with everything\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Solace Feel\u003c\/h3\u003e\u003cp\u003eImagine pulling on a pair of jeans that feel broken-in from day one. That's Solace. Whether you're courtside, on the move, or just keeping it low-key, these jeans move with you — not against you.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 98% Cotton, 2% Elastane\u003c\/li\u003e\n\u003cli\u003eFit: Relaxed Tapered\u003c\/li\u003e\n\u003cli\u003eWash: Classic Indigo\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Be Kind","offers":[{"title":"28","offer_id":48085104492695,"sku":"BK-DENIM-SOLACE-001","price":279.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":48085104525463,"sku":"BK-DENIM-SOLACE-002","price":279.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":48085104558231,"sku":"BK-DENIM-SOLACE-003","price":279.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":48085104590999,"sku":"BK-DENIM-SOLACE-004","price":279.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":48085104623767,"sku":"BK-DENIM-SOLACE-005","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/3938\/6519\/files\/17_2bc7e055-745f-42ec-be69-bc6ea2502f73.png?v=1785268427"},{"product_id":"fang-denim","title":"Fang Denim","description":"\u003ch2\u003eSharp. Unapologetic. Built to Bite.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eFang Denim\u003c\/strong\u003e isn't for the faint-hearted. Designed for those who lead with edge, this piece combines raw denim attitude with modern streetwear construction — a silhouette that commands attention without asking for it.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHeavy-weight raw denim with a lived-in feel from the first wear\u003c\/li\u003e\n\u003cli\u003eSlim straight cut — aggressive enough to stand out, clean enough to dress up\u003c\/li\u003e\n\u003cli\u003eContrast stitching details that add a bold, signature edge\u003c\/li\u003e\n\u003cli\u003eReinforced seams and bar-tacked stress points for serious durability\u003c\/li\u003e\n\u003cli\u003eDark charcoal wash with subtle fading for a premium, worn-in look\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Fang Feel\u003c\/h3\u003e\u003cp\u003eSome jeans blend in. Fang doesn't. Pull these on and you'll feel the difference — structured, intentional, and built with an attitude that matches yours. Whether you're on the block or at the drop, Fang holds its own.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% Cotton Raw Denim\u003c\/li\u003e\n\u003cli\u003eFit: Slim Straight\u003c\/li\u003e\n\u003cli\u003eWash: Dark Charcoal with Subtle Fade\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold, hang dry for best results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Be Kind","offers":[{"title":"28","offer_id":48085106753687,"sku":"BK-DENIM-FANG-001","price":279.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":48085106786455,"sku":"BK-DENIM-FANG-002","price":279.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":48085106819223,"sku":"BK-DENIM-FANG-003","price":279.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":48085106851991,"sku":"BK-DENIM-FANG-004","price":279.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":48085106884759,"sku":"BK-DENIM-FANG-005","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/3938\/6519\/files\/22.png?v=1785268799"},{"product_id":"eclipse-denim","title":"Eclipse Denim","description":"\u003ch2\u003eDark by Design. Iconic by Nature.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eEclipse Denim\u003c\/strong\u003e draws its power from contrast — deep, shadow-toned denim that shifts in the light, built for those who move between worlds without losing their identity. This is denim that doesn't just fit your body. It fits your energy.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium heavyweight denim with a deep midnight wash that evolves with wear\u003c\/li\u003e\n\u003cli\u003eRelaxed wide-leg silhouette — bold, commanding, and effortlessly cool\u003c\/li\u003e\n\u003cli\u003eTonal stitching for a clean, monolithic aesthetic\u003c\/li\u003e\n\u003cli\u003eReinforced waistband and stress-point bar tacks for lasting structure\u003c\/li\u003e\n\u003cli\u003eSubtle distressing at the hem for a raw, lived-in finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Eclipse Feel\u003c\/h3\u003e\u003cp\u003eThere's a moment just before a total eclipse — everything goes still, the air shifts, and the world holds its breath. That's the energy Eclipse Denim carries. Wear it and own the room before you even speak.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% Cotton\u003c\/li\u003e\n\u003cli\u003eFit: Relaxed Wide Leg\u003c\/li\u003e\n\u003cli\u003eWash: Midnight Black with Subtle Distressing\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold inside out, hang dry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Be Kind","offers":[{"title":"28","offer_id":48085111308439,"sku":"BK-DENIM-ECLIPSE-001","price":279.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":48085111341207,"sku":"BK-DENIM-ECLIPSE-002","price":279.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":48085111373975,"sku":"BK-DENIM-ECLIPSE-003","price":279.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":48085111406743,"sku":"BK-DENIM-ECLIPSE-004","price":279.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":48085111439511,"sku":"BK-DENIM-ECLIPSE-005","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/3938\/6519\/files\/EDOECOMPHOTOS_26.png?v=1785269349"},{"product_id":"heaven-denim","title":"Heaven Denim","description":"\u003ch2\u003eElevated. Effortless. Ethereal.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eHeaven Denim\u003c\/strong\u003e is for those who float above the noise. Light in feel, divine in fit — this is the pair you reach for when you want to look put-together without trying. Cloud-soft denim that drapes like a dream and holds its shape all day long.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight comfort-stretch denim — feels like a second skin from the first wear\u003c\/li\u003e\n\u003cli\u003eStraight relaxed fit with a high-rise waist for a clean, elevated silhouette\u003c\/li\u003e\n\u003cli\u003eWashed sky-blue finish with a soft, faded gradient for that sun-kissed look\u003c\/li\u003e\n\u003cli\u003eMinimal branding and clean seams for a pure, uncluttered aesthetic\u003c\/li\u003e\n\u003cli\u003eFour-way stretch fabric that moves with you through every moment\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Heaven Feel\u003c\/h3\u003e\u003cp\u003eThere are jeans you wear, and then there are jeans you live in. Heaven Denim is the latter. Soft enough for a slow morning, structured enough for wherever the day takes you. Once you're in, you won't want to take them off.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 94% Cotton, 4% Polyester, 2% Elastane\u003c\/li\u003e\n\u003cli\u003eFit: High-Rise Straight Relaxed\u003c\/li\u003e\n\u003cli\u003eWash: Sky Blue Gradient Fade\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Be Kind","offers":[{"title":"28","offer_id":48085182382231,"sku":"BK-DENIM-HEAVEN-001","price":279.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":48085182414999,"sku":"BK-DENIM-HEAVEN-002","price":279.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":48085182447767,"sku":"BK-DENIM-HEAVEN-003","price":279.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":48085182480535,"sku":"BK-DENIM-HEAVEN-004","price":279.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":48085182513303,"sku":"BK-DENIM-HEAVEN-005","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/3938\/6519\/files\/15_c2cd2895-5e4c-4b2d-a431-a24906f1dd97.png?v=1785270158"},{"product_id":"blossom-denim","title":"Blossom Denim","description":"\u003ch2\u003eSoft Power. Full Bloom.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eBlossom Denim\u003c\/strong\u003e is for those who carry grace in every step. Inspired by the quiet confidence of something in full bloom, this piece brings a feminine-forward energy to streetwear denim — delicate in detail, strong in structure.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft-touch denim with a subtle rose-tinted wash that catches the light beautifully\u003c\/li\u003e\n\u003cli\u003eFlared wide-leg cut — flattering, free-flowing, and effortlessly stylish\u003c\/li\u003e\n\u003cli\u003eFloral-inspired tonal embroidery detail at the hem for a signature finishing touch\u003c\/li\u003e\n\u003cli\u003eHigh-rise waist with a contoured fit for a silhouette that flatters every body\u003c\/li\u003e\n\u003cli\u003eStretch-blend fabric that moves with you without losing its shape\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blossom Feel\u003c\/h3\u003e\u003cp\u003eThere's a softness to Blossom that doesn't mean fragile — it means intentional. Like the first warm day of the season, these jeans make you feel alive, light, and completely yourself. Pair them with anything and watch the compliments follow.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 96% Cotton, 4% Elastane\u003c\/li\u003e\n\u003cli\u003eFit: High-Rise Flared Wide Leg\u003c\/li\u003e\n\u003cli\u003eWash: Rose-Tinted Soft Fade\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold, hang dry to preserve colour\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Be Kind","offers":[{"title":"28","offer_id":48085399339159,"sku":"BK-DENIM-BLOSSOM-001","price":279.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":48085399371927,"sku":"BK-DENIM-BLOSSOM-002","price":279.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":48085399404695,"sku":"BK-DENIM-BLOSSOM-003","price":279.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":48085399437463,"sku":"BK-DENIM-BLOSSOM-004","price":279.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":48085399470231,"sku":"BK-DENIM-BLOSSOM-005","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/3938\/6519\/files\/EDOECOMPHOTOS_29.png?v=1785275470"},{"product_id":"blossom-black-denim","title":"Blossom Black Denim","description":"\u003ch2\u003eDark Bloom. Quiet Dominance.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eBlossom Black Denim\u003c\/strong\u003e is the shadow side of grace. Everything you love about Blossom — the silhouette, the softness, the confidence — now draped in deep, rich black. This is femininity with an edge, beauty with a bite.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium soft-touch black denim with a deep jet finish that holds its colour wash after wash\u003c\/li\u003e\n\u003cli\u003eHigh-rise flared wide-leg cut — the same flattering silhouette, now in its darkest form\u003c\/li\u003e\n\u003cli\u003eTonal black-on-black embroidery detail at the hem — subtle, luxurious, unmistakably Be Kind\u003c\/li\u003e\n\u003cli\u003eContoured high-rise waist for a sculpted, elevated fit\u003c\/li\u003e\n\u003cli\u003eStretch-blend fabric with all-day comfort and shape retention\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blossom Black Feel\u003c\/h3\u003e\u003cp\u003eSome things are more powerful in the dark. Blossom Black carries the same effortless energy as its counterpart — but turned up, toned down in colour, and dialled up in impact. 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Effortless. Ethereal.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eHeaven Denim\u003c\/strong\u003e is for those who float above the noise. Light in feel, divine in fit — this is the pair you reach for when you want to look put-together without trying. Cloud-soft denim that drapes like a dream and holds its shape all day long.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight comfort-stretch denim — feels like a second skin from the first wear\u003c\/li\u003e\n\u003cli\u003eStraight relaxed fit with a high-rise waist for a clean, elevated silhouette\u003c\/li\u003e\n\u003cli\u003eWashed sky-blue finish with a soft, faded gradient for that sun-kissed look\u003c\/li\u003e\n\u003cli\u003eMinimal branding and clean seams for a pure, uncluttered aesthetic\u003c\/li\u003e\n\u003cli\u003eFour-way stretch fabric that moves with you through every moment\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Heaven Feel\u003c\/h3\u003e\u003cp\u003eThere are jeans you wear, and then there are jeans you live in. Heaven Denim is the latter. Soft enough for a slow morning, structured enough for wherever the day takes you. 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